Effective branding, communication, marketing and e-commerce for human experience.
Multi-disciplined design and marketing professional with a scientific background. Since 2008 I’ve helped organisations be recognised with strong branding, relay their products and services, plus optimise their website, social channels and digital marketing.
Adobe CC • Affinity Suite • Branding Design & Management • Print Design • Website Design • Communication Design • Advertising Design • Exhibition Design • Package Design • Illustration • Photography • Videography • Infographic Design • Poster Design • Marketing Strategy • Copy Writing • Content Creation • Social Media Management • Scientific Communication • Digital Marketing • Data Analytics • Shopify • WordPress • Elementor.
Graphic & Marketing Designer
Stuart Docherty Studio, Stirling, UK
• I am able to receive a brief, prepare a proposal, present the proposal, win sign-off and then deliver excellent solutions.
• I provide branding design, communication, artwork, website design, digital design and marketing for technical clients.
• I can work individually or as part of a team; either on-site or remotely as required by the design role or project.
• I have a “get it done” work ethic that is coupled with effective project management and productivity processes.
• I balance broad thinking with attention to detail to ensure projects include good depth and maximised details.
Marketing Designer
Natac Biotech, Madrid, Spain
• I worked with sales & marketing managers to establish a: brand, communication and sales strategy for phytochemicals.
• Organised and managed global events and exhibitions: hotel & flight logistics, stand design and printed collateral.
• I managed socialmedia and digital platforms crafting a content calendar, artwork and sales copy, plus analytic reports.
Graphic Designer
Radisson Hotels, Madrid, Spain
• Understood each brand’s specific identity and graphic guidelines, created materials that resonated with the brand.
• Designed new and updated current artworks, layouts and documents following Radisson branding guidelines.
• Work closely with the creative team to come up with traditional as well as innovative concepts in all forms of media.
Copy Writer
HomeSelect, Madrid, Spain
• I was responsible for writing website copy in English to advertise and rent luxury apartments in cities across Spain.
• Working with in-house design & sales teams I crafted copy primarily for website pages, social media and newsletters.
• I reviewed and updated copy across property listing sites such as Booking.com to keep the text fresh and engaging.
Graphic Designer
HelloPrint, Valencia, Spain
• I was the go to person for the UK customer support team to satisfy design queries and file issues from inbound calls.
• Liaised directly with customers over the phone, email and Zen Desk to correct technical design and print file issues.
• Used Slack, Prestashop and Adobe CC to resolve technical graphic design issues and maintain company print flows
UI & UX Design, Digital Marketing & E-commerce
Autodidactic: books, videos, courses, events and projects
• I’m learning to better apply user centric design for marketing campaigns, digital marketing and eCommerce systems.
• I have attended several digital marketing events in Madrid and Valencia as well as Magento Europe in Barcelona.
• Make use of WordPress,WooCommerce, Elementor, Shopify, Magento to create pages and systems for learning.
• I integrate digital marketing tools intomy client projects to make better use of the design I create and deliver for them.
• Interested in automating marketing and communication systems, consider this a key opportunity for the future.
CELTA Teaching Certificate
Lenguas Vivas, Valencia, Spain
• Certified English teacher by the University of Cambridge; able to deliver effective language lessons to all levels.
Photography
Edinburgh College, Edinburgh, UK
• Completed the studio based course improving my understanding of photography and professional image workflow.
Illustration
Edinburgh College of Art, Edinburgh, UK
• Produced original artwork from visual concepts using a range of materials and styles, without computers.
Spanish, Higher
Edinburgh College, Edinburgh, UK
• From living in Spain I consolidated my: speaking, listening, writing and reading with a formal qualification.
Creative Website Design
Edinburgh College, Edinburgh, UK
• Advanced my understanding of: Dreamweaver, HTML, CSS, WordPress and SEO to create engaging websites.
Graphic Design, HNC
Glasgow College, Glasgow, UK
• Enjoyed the process of exploring ideas visually and applying a range of techniques to create final design work.
• Course was significantly brief orientated with: branding, packaging, poster and typographic projects culminating in a large final creative campaign, which was then used as was intended by a Glasgow College – working to effect change.
• Gained experience of working individually and within small creative groups to deliver design projects.
Pharmaceutical Analysis, MSc
University of Strathclyde, Glasgow, UK
• Learnt the the different chemical and instrumental techniques required to work in analytical labs effectively.
Biological & Health Sciences (2.1), BSc Hons
Queen Margaret University, Edinburgh, UK
• Enjoyed expanding my understanding of biology to better understand nutritional science and helping health.
Sport & Exercise Sciences, HND
Falkirk College of Further and Higher Education, Falkirk, UK
• Underpinned my understanding of exercise physiology, metabolism and nutrition beyond school.
• Combined a love of ideas, science, health and design into a career that helps people.
• Worked with over 30 clients: delivering my design, marketing and sales expertise.
• Sixteen years ensuring clients are secure in an evolving creative & technological world.
