Branding and digital presence of a vaccine company.
The company was already established but they recognised they were in need of a refresh. There was already a logo but it had low legibility and too complex. Consequently a clean typographic logo was created that gave a nod and wink to the nature of the vaccine group with the suggestion of an injection.
Organisational professionalism was desired and the new logo was applied across a simple set of business items. The colour and typography portrayed the clinical and innovative focus of the business and what is delivers.
Scientific organisations love a specification sheet and TVG were no different. This was to be used with their slide deck and a tactile and leave behind item for potential investors. The layout made the best use of given images and newly created infographics that relay their processes and effectiveness of the vaccines.
Branding and slide deck design was applied to deliver a professional presentation for management to quickly and easily relay the value of TVG.
Making use of WordPress and some of the assets from their original site the new TVG site was planned out, agreed and built using Elementor. The use of Elementor provides freedom from using themes and allows control of the page layout and assets. The final site provides a professional online home for the vaccine focused company.
A key piece of technical information was collated and crafted into an infographic that became a key asset for TVG.
The Vaccine Group, part of Frontier IP Group, was in need of a brand refresh, required a functional website, had the bare bones of a slide deck, had a lot of complex information to share and wanted a specification sheet to relay what they do with interested parties.
Other vaccine producing organisations and clinical plus laboratory brands were reviewed. TVG had their own key requirements that were supplemented into the research and design direction.
The website was started first as it was the largest design item and would take the most time, so WordPress was used and Elementor installed to management the content and branding design. The logo design was reviewed and updated, which saw the lettering and the concept of vaccine injection used in the design. The logo and branding elements were used to create company stationery and further applied to core assets.
The TVG team now have what they asked for plus a great foundation to expand. For instance the branding was applied to their company LinkedIn page and the slide deck was provided as a template that can accommodate new content. The company has went from strength to strength, as during 2022 they announced they had reached key milestones, and they are still a client who enjoy specific support services.
